This past Saturday and Sunday, the Church of Jesus Christ of Latter-day Saints held its 179th Semi-Annual General Conference, at which Latter-day Saints (Mormons) gathered to hear sermons from their ecclesiastical leaders. At the afternoon session held on Sunday October 4, 2009, Elder Jeffrey R. Holland of the church's Quorum of the Twelve Apostles delivered a 16-minute address that quickly became the talk of the 10-hour-long conference. The text of all General Conference addresses are available at the LDS church's web site. The text of Elder Holland's address can be found here. The church web site also makes the talks available in audio and video formats. After the jump, I embed the talk as it appears on YouTube, in two parts, and then provide my commentary on it. In sum, Elder Holland's talk is rife with lies and logical fallacies, and relies on emotional and psychological manipulation rather than rational argument to affect his audience.